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    Providing: 
    Classroom Delivery,� 
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    � Copyright 2008 
    ���� Shirley Lee 
    All Rights Reserved 
    
    www.ShirleyFineLee.com  | 
    
    
     � 
    A 2004 study of executives 
    at 365 companies showed 77% rely on CEO support to reinforce their ability to 
    act on company values. 
    � 
    
    � 
    
    - -
    VALUES - - 
    � 
    It is that time 
    of year when many of us are planning our strategy of what to do this year 
    and in the future to improve business.� Current values and future 
    vision are key components of our business strategy. 
    � 
    When developing 
    corporate values, consider the ethics, behaviors, and attitudes you have 
    built a reputation on and for which you would like to be known.� Don't 
    get hung up on using the perfect wording.� Just make sure the 
    appropriate feelings and emotions are realized when the value statement or 
    bullets are read aloud. 
    � 
    
    � 
    
    - - VISION - - 
    � 
    In the
    2007-01 issue, 
    we talked about strategic planning, SWOT analysis, and goal setting to help 
    us accomplish our mission and reach our vision.�� To write our 
    vision statement, as a group we need to consider what we want the company to 
    look like in 3 to 5 years from now.� We should ask ourselves about the 
    type of business we are in or desire as well as products and services we 
    offer.� We should also understand who our target customers are and what 
    type of employees we need to serve them. ��
    
     
    This 
    should get us on our way to a better and more achievable strategic plan for 
    improving our business in the future. 
    � 
    For 
    general tips and activities on creating a team mission statement, see my 
    archived newsletter 
    
    2006-01 on Mission 
    and Purpose.�  
    � 
    
    � 
    Once we have established our values 
    and vision, we need to communicate them both internally and externally.� 
    To communicate internally, we can use a computerized slide show to present 
    to various management levels and other employees.� To communicate 
    externally, we should place our statements on our website and in appropriate 
    marketing materials sent to customers.� External communication may 
    require the use of a web or publishing expert knowledgeable in current 
    software applications for a quick turnaround and a professional look.. 
    � 
    
    � 
    "Momentum 
    comes from a clear vision of what the corporation ought to be, from a 
    well-thought-out strategy to achieve that vision, and from carefully 
    conceived and communicated directions and plans that enable everyone to 
    participate and be publicly accountable in achieving those plans." 
    - Max DePree (author 
    of� "Leadership is an Art") 
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     � 
    
     
    
    Meeting Wizard  
    
    on YouTube! 
    
    � 
    
     Shirley 
    Fine Lee, author of the book �R.A!R.A!�� A Meeting Wizard's Approach� 
    has put a few tips on YouTube to help with improving meetings.� The 
    educational and humorous videos cover topics such as problem solving, key 
    components, rabbit trails, and how to stay awake in meetings.��
     
    
    � 
    
    Click topics below to watch videos on YouTube. 
    
    Please rate and share your favorite. 
    
    
    ��
     
     
    � 
    
    R.A!R.A!� A Meeting Wizard's 
    Approach 
    
    ARTICLES 
     
    � 
    
    IS THE  
    
    MEETING WIZARD 
    
    AVAILABLE? 
    � 
    
      
    
    � 
    
    Where�can the Meeting Wizard be heard in 
     
    
    First Quarter 2008? 
    
    � 
    
    See schedule on  
    
    
    www.ShirleyFineLee.com 
    
    � 
    
    To be added to
     
    
    Meeting Wizard's calendar to speak at your 
    program or to facilitate your meeting
     
    
    Call 214-457-5736 
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